At Eco Africa Digital we enjoy getting deeply involved with the unique strengths and challenges of each of our clients. Once we have a good feel for every unique aspect of their business it’s time to create enticing – yet genuine – marketing copy. It’s time to get creative!
Nowadays you hear more and more stories of how tourism businesses are doubling – and even tripling – their direct bookings by just shaping up their website and adding a social media presence. You might wonder how they’re doing this and if you should look into this thing called digital marketing too.
This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.
“It has been a pleasure working with the expertise and professional care of Eco Africa Digital. As a specialist destination known better internationally than locally, it was pertinent to reach the equivalent local audience - in a year with no international travel. Eco Africa Digital afforded us a bespoke approach, resulting in an immediate ROI beyond our expectations. We continue to work and learn about the world of social... Read More
Marketing – Dylan Lewis Sculpture Garden
What an absolutely welcome surprise during real tough times in the Tourism Industry. It was a thoroughly planned strategy with involvement from both our teams.We all knew International Travel won’t be possible now, so with our mid weeks open we decided to do a real special. Eco Africa’s planning and social media strategy was excellent with a detailed report as well as email campaign. We did not know what... Read More
- Henrihet Aucamp
Mount High Luxury Country House, Lydenburg, Mpumalanga, South Africa
Oh my goodness I cannot believe what you have achieved in a few weeks and I am so super excited to see the continued results over the next few months with our marketing campaign to keep promoting and encouraging international travellers to visit Africa. I recommend you and your team with the utmost of confidence. (2021)
- Kirsty Gordon
Owner of Anywhere in Africa Safaris
Thank you for another year of wonderful team effort. I am very proud how we all managed to keep bookings coming, with the email campaign, vouchers, blogs and all the great social media posts. Our work as a team has really paid off. Let's all hope for a more peaceful 2021 and less Covid.
- Joey Phillips
Sneeuberg Nature Reserve, Graaff-Reinet, South Africa
This is such a beautifully written newsletter and super creative! You’re very good at marketing! (2021)