Posted by Lizanne on Fri August 12, 2022 in Digital Marketing for Tourism
Search Engine Optimisation (SEO) is the practice of optimising your website for search engines. It is important, because it lies at the bottom of every single successful tourism booking that will ever be made on your website. Why is SEO so important? Because a website that is optimized for the Google Search Engine, will help the search engine to index your website much easier. And when it is properly indexed according to your most relevant products, the search engine can successfully match it with your most suitable potential guests.
This indexing happens according to “key words” that describe the product you offer and which enables the search engine to match your website with a keyword entered in your potential guest’s search.