Blog

2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and a space to test new ideas and push the creative and innovation boundaries. We took something as simple as selling vouchers and turned it into a travel restrictions success story for our client, Mount High Luxury Country House, which is based in Mpumulanga, South Africa.

A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately and could ensure your business’ survival until travel restrictions are lifted.

Where do we go to find guidance during a crisis? Especially one we have never been through before? It’s simple, we revert to our tried-and-tested principles and apply those to our new – temporary – reality.

Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.

At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.

Strength in numbers or quality over quantity? The conversion funnel reveals all.

It’s strange to think that the story of a thriving digital marketing company started in a small village in rural Kenya … but it did.

We've had the privilege of visiting our client Grande Provence's premises a few times over the past month, and it has been nothing short of spectacular. Here's our roundup of the experiences and many more blog posts to follow.

Running a tourism business can be very challenging. You have to create awareness of what makes you unique, drive bookings, manage resources, and keep guests happy – all while staying true to your vision. No one knows these challenges better than Lizanne du Plessis, founder of Eco Africa Digital.

At Eco Africa Digital we enjoy getting deeply involved with the unique strengths and challenges of each of our clients. Once we have a good feel for every unique aspect of their business it’s time to create enticing – yet genuine – marketing copy. It’s time to get creative!

Nowadays you hear more and more stories of how tourism businesses are doubling – and even tripling – their direct bookings by just shaping up their website and adding a social media presence. You might wonder how they’re doing this and if you should look into this thing called digital marketing too.