3 March 2025

The Future of AI in Tourism Marketing: Balancing Automation with Human Creativity

In the ever-evolving world of digital marketing, one undeniable force is reshaping how businesses engage with their audiences—Artificial Intelligence (AI). As tourism marketers, we must ask ourselves not if AI will impact our strategies, but how we can leverage it to create more impactful, personalized, and results-driven campaigns. At Eco Africa Digital, we specialize in digital marketing for tourism and hospitality, and we’ve been closely following the AI revolution. Inspired by insights from industry leaders like the CEO of Hawke Digital, here’s our take on how AI is transforming marketing and what it means for tourism brands looking to stay ahead of the curve.
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8 December 2024

Exceeding Expectations: How Eco Africa Digital Drove Unprecedented Tourism Marketing Results for Saruni Basecamp

When Saruni Basecamp, a premier safari operator with 13 luxury lodges and camps across Kenta, approached Eco Africa Digital, their goal was clear: drive more direct bookings and increase engagement from international audiences. Four months into their digital marketing campaigns, we're thrilled to share the transformative results achieved, setting a benchmark for success in the tourism and hospitality industry.
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