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Digital Marketing Strategy for Tourism: 5 Point Checklist of Areas You Need to Have in Place
Whether you are the owner of a small boutique hotel, or the marketing manager for a large group of safari lodges, the main question around digital marketing strategy for tourism remains the same: Is my current marketing strategy optimised for the tourism industry, and do I have everything in place to drive as many as possible direct, online bookings via my website, at the highest possible ROI?
Exploring South Africa's Northern KwaZulu-Natal: Our Digital Marketing Team for Tourism Went on Safari
With an office based in Stellenbosch, our team of digital marketers for tourism know the winelands, Garden Route and West Coast better than most, but when it comes to Northern KwaZulu-Natal they need 'refreshers' every then and now. Luckily, one of our clients, Isibindi Africa Lodges, invited us to experience their lodges stretching from the iSimangaliso Wetland Park to the Hluhluwe-iMfolozi Game Park. Here's how it went:
4 Tips On Creating Social Media Content For Tourism In The Year Of Budget Cuts And Self-Help.
We all became a bit too comfortable and let’s face it - lazy - before 2020. Fast forward to now, and your title has probably stretched from 'Guesthouse Owner' to include social media manager, content creator, photographer, and online community manager (to name just a few). So here are 4 simple tips on creating social media content for tourism that will make you look like a pro.
Travel Trends to Consider for Digital Tourism Marketing and Social Media Content in 2021
As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021.
These include:
1. Smaller Groups & Privacy
2. Regenerative Travel
3. Bye-Bye 9 to 5: Work Wherever You Want
4. Vital Value: Maximising Travel For Less
5. Flexible Cancellation Terms & Safety
6. Travel Bubbles
7. Preference for Outdoor Experiences
8. Rise in Popularity of Local Travel
Top 3 Systems to Streamline Digital Marketing for Tourism and Hospitality
As a tourism and hospitality digital marketing agency in South Africa, our team would be lost without the below three systems. They’ve helped us automate and create successful marketing campaigns for safari lodges, luxury guesthouses, and award-winning wine farms across Southern and Eastern Africa.
COVID-19 Case Study Podcast: A Sell-out Voucher Campaign During the Time of Travel Restrictions in South Africa
2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and a space to test new ideas and push the creative and innovation boundaries. We took something as simple as selling vouchers and turned it into a travel restrictions success story for our client, Mount High Luxury Country House, which is based in Mpumulanga, South Africa.
A Voucher To Your Guest, A Lifeline To Your Business.
A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately and could ensure your business’ survival until travel restrictions are lifted.
COVID-19: Simple Social Media Content Strategies for Tourism
Where do we go to find guidance during a crisis? Especially one we have never been through before? It’s simple, we revert to our tried-and-tested principles and apply those to our new – temporary – reality.
How to increase off season bookings through social media
Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.
Are your efforts on social media actually converting readers into customers?
At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.
Strength in numbers or quality over quantity? The conversion funnel reveals all.
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