In the ever-evolving world of digital marketing, one undeniable force is reshaping how businesses engage with their audiences—Artificial Intelligence (AI). As tourism marketers, we must ask ourselves not if AI will impact our strategies, but how we can leverage it to create more impactful, personalized, and results-driven campaigns. At Eco Africa Digital, we specialize in digital marketing for tourism and hospitality, and we’ve been closely following the AI revolution. Inspired by insights from industry leaders like the CEO of Hawke Digital, here’s our take on how AI is transforming marketing and what it means for tourism brands looking to stay ahead of the curve.

In today's competitive tourism market, it's not enough to simply have a beautiful website or offer unforgettable experiences. The majority of travelers - over 90% - start their search for vacations and tours online, and if your business isn't visible in those search results, you're missing out on potential bookings. That's where Google Ads comes in.