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Digital Marketing for Tourism

What is SEO best practice in Digital Marketing for Tourism? Steps To Research & Implement Keywords

Posted by Lizanne on Fri August 12, 2022 in Digital Marketing for Tourism.

Search Engine Optimisation (SEO) is the practice of optimising your website for search engines. It is important, because it lies at the bottom of every single successful tourism booking that will ever be made on your website. Why is SEO so important? Because a website that is optimized for the Google Search Engine, will help the search engine to index your website much easier. And when it is properly indexed according to your most relevant products, the search engine can successfully match it with your most suitable potential guests.

This indexing happens according to “key words” that describe the product you offer and which enables the search engine to match your website with a keyword entered in your potential guest’s search.

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Travel Trends to Consider for Digital Tourism Marketing and Social Media Content in 2021

Posted by Lizanne on Thu February 11, 2021 in Digital Marketing for Tourism.

As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021.

These include:

1. Smaller Groups & Privacy
2. Regenerative Travel
3. Bye-Bye 9 to 5: Work Wherever You Want
4. Vital Value: Maximising Travel For Less
5. Flexible Cancellation Terms & Safety
6. Travel Bubbles
7. Preference for Outdoor Experiences
8. Rise in Popularity of Local Travel

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COVID-19 Case Study Podcast: A Sell-out Voucher Campaign During the Time of Travel Restrictions in South Africa

Posted on Sat July 18, 2020 in Digital Marketing for Tourism.

2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and a space to test new ideas and push the creative and innovation boundaries. We took something as simple as selling vouchers and turned it into a travel restrictions success story for our client, Mount High Luxury Country House, which is based in Mpumulanga, South Africa.

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COVID-19: Simple Social Media Content Strategies for Tourism

Posted by Lizanne on Fri April 3, 2020 in Digital Marketing for Tourism.

Where do we go to find guidance during a crisis? Especially one we have never been through before? It’s simple, we revert to our tried-and-tested principles and apply those to our new – temporary – reality.

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Boost Your Bookings with Digital Marketing Designed for Tourism Destinations

Posted on Fri March 15, 2019 in Digital Marketing for Tourism.

Running a tourism business can be very challenging. You have to create awareness of what makes you unique, drive bookings, manage resources, and keep guests happy – all while staying true to your vision. No one knows these challenges better than Lizanne du Plessis, founder of Eco Africa Digital.

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