As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021. These include: 1. Smaller Groups & Privacy 2. Regenerative Travel 3. Bye-Bye 9 to 5: Work Wherever You Want 4. Vital Value: Maximising Travel For Less 5. Flexible Cancellation Terms & Safety 6. Travel Bubbles 7. Preference for Outdoor Experiences 8. Rise in Popularity...
Eco Africa Digital | Online Marketing For Hospitality and Tourism in Africa
Eco Africa Digital transforms your online presence and drives more direct bookings through your own website. This means fewer commissions and more money in your bank. Our social media, SEO, paid ads, web development and digital marketing services are tailored to the hospitality and tourism industry and range from small once-off campaigns to large monthly retainers. To make sure all your bases are covered, we'll even take care of optimising your OTA listings too.
Our Digital Marketing Services
Facebook & Instagram Ads
Drive Traffic to Your Site and Boost Direct Bookings With Facebook & Instagram Paid Advertising.
Google Ads / PPC
Work With Our Google Certified Industry Experts to Boost Your Direct Bookings.
SEO
We Optimise Your Website to Get You Ranking for Organic and Unpaid Traffic.
Lead Generation
We Grow Your Email Database To Ensure Successful Future Campaigns.
Emailer & Newsletter Marketing
We Cut Through the Spam and Create Emailers That Guests Want to Open.
Digital Marketing Strategy
If You Want An Online Presence, A Strategy Must Be Present.
Social Media Content Creation & Management
We Turn 'Likes' Into Followers, Shares, and Direct Bookings.
OTA Management
Get Me Ranking on OTA's for the Biggest Return on Investment
Google MyBusiness Account Management
We Create Profiles That Google Likes To Show.
Reporting & Analytics
We Track Your Brand's Online Performance And Report Back To You.
Video Marketing
Give Your Audience What They Want - Video Content.
Hubspot CRM
Convert More Visitors Into Leads and Bookings.
Copywriting
The Art Of Persuasion Through Words.
Website Development
Boost Your Business Cred On The Web.
Graphic Design
We Turn Words Into Illustrations.
Photography
A Professional Eye And Lens Can Do Justice.
Recent Clients
Our Achievements
Awards
We are honoured to be a finalist in the 2020 WTM Africa Travel & Tourism Awards.
Success Stories
We’ve helped dozens of destinations to get more direct bookings.
Latest from Our Blog
Travel Trends to Consider for Digital Tourism Marketing in 2021
Thu February 11, 2021
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Top 3 Systems to Streamline Digital Marketing for Tourism and Hospitality
Mon September 14, 2020
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As a tourism and hospitality digital marketing agency in South Africa, our team would be lost without the below three systems. They’ve helped us automate and create successful marketing campaigns for safari lodges, luxury guesthouses, and award-winning wine farms across Southern and Eastern Africa.
COVID-19 Case Study Podcast: A Sell-out Voucher Campaign During the Time of Travel Restrictions in South Africa
Sat July 18, 2020
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2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and...
Client Reviews
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"We are being "herd" thanks to Eco Africa Digital and their team! In the first month of managing our Social Media we have seen a 10% increase in occupancy Kosi Forest Lodge for the month of July! #teamworkisdreamwork #isibindilove 🥳" (2021)
Penny Rice
Marketing Manager - Isibindi Africa Lodges (Thonga Beach Lodge, Rhino Ridge Safari Lodge, Kosi Forest Lodge, Tsowa Safari Island)
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“It has been a pleasure working with the expertise and professional care of Eco Africa Digital. As a specialist destination known better internationally than locally, it was pertinent to reach the equivalent local audience - in a year with no international travel. Eco Africa Digital afforded us a bespoke approach, resulting in an immediate ROI beyond our expectations. We continue to work and learn about the world of social... Read More
Gabby Vurgarellis
Marketing Manager – Dylan Lewis Sculpture Garden
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"Eco Africa Digital's input was integral to the shaping of our brand identity. They have always been attentive, friendly and quick to respond as well as being mindful of what we as a hospitality establishment need especially during trying COVID times. We have thoroughly enjoyed working with Lizanne and her team, and would highly recommend them." (2021)
Dante Roets
Marketing Manager - De Zeven Guest Lodge, Stellenbosch
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"Like many, we found social media marketing to be fairly overwhelming, not ever sure about the best strategies and tools to use. Eco Africa Digital has taken this worry off our shoulders and succeeded in raising our online presence. We are grateful to have a company we can trust to look after our businesses best interests online. Thank you to Lizanne and her team." (2021)
Oliver Fox
Owner and Marketing Manager - Foxes Safari Camps, Tanzania
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"What an absolutely welcome surprise during really tough times in the Tourism Industry. It was a thoroughly planned strategy with involvement from both our teams. We all knew International Travel won’t be possible now, so with our midweeks open, we decided to do a real special. Eco Africa’s planning and social media strategy were excellent with a detailed report as well as an email campaign. We did not know... Read More
Henrihet Aucamp
Owner - Mount High Luxury Country House, Lydenburg, Mpumalanga, South Africa
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