In this month’s blog, we review the effectiveness of Reels as part of our social media marketing strategy for three different clients. This is how Facebook and Instagram Reels boost our clients’ brand visibility to increase their overall ROI—and how you can do it, too.
Africa's tourism leaders trust Eco Africa Digital to deliver bespoke marketing solutions that drive direct bookings. Our award-winning agency specialises in paid ad campaigns to turn lookers into bookers.
We've been growing our tribe since 2012 and we know what works for tourism brands online
Our networks make you stronger as we align with the best digital marketing providers
Our team is highly skilled and we pride ourselves on great turnaround times
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In our previous blog post, we covered 3 methods to optimise your marketing budget and increase ROI with a collective marketing strategy. Now, we delve deeper into how to make this work in practice with a case study on one of our agency’s most successful clients. In a nutshell, a collective marketing strategy in tourism entails pooling your budget and resources to ensure both your umbrella brand and individual offerings gain mindshare...
When it comes to optimising your marketing budget to increase ROI, there is no shortage of DIY guides on the internet. The only catch? Most of them either offer generic one-size-fits-all approaches to marketing regardless of industry or get so technical that you need an MBA just to decipher the content. We’re here to help. Read on for our definitive guide to increasing ROI through smart marketing, specifically made for the tourism...
The Salene Boutique Hotel and Venue
"We have seen lots of success with increasing occupancy in our accommodation - thank you Eco Africa!"
Dorothy Jekill - Co-Owner
The Salene Boutique Hotel and Venue, Stellenbosch, South Africa.
Service Gurus | Hospitality
Lizanne and her team are absolutely fabulous. What I love most is the way she is always willing to teach others about her industry and share thought leadership with others.
Shireen Onia - Accredited Training Provider
Cape Town, South Africa
Base Camp Academy
The Social Media Content Creation Course by Eco Africa Digital exceeded my expectations. Well explained, precise, to the point with some practical work, that can be challenging, but so worthwhile and essential if you want to reach new heights.
Kyburg Wines, Stellenbosch, South Africa
Dylan Lewis Sculpture Garden
“It has been a pleasure working with the expertise and professional care of Eco Africa Digital. As a specialist destination known better internationally than locally, it was pertinent to reach the equivalent local audience - in a year with no international travel. Eco Africa Digital afforded us a bespoke approach, resulting in an immediate ROI beyond our expectations. We continue to work and learn about the world of social... Read this review
Gabby Vurgarellis - Marketing Manager
Dylan Lewis Sculpture Garden, Stellenbosch, South Africa
Base Camp Academy
It was an absolute pleasure dealing with Lizanne du Plessis of Eco Africa Digital. Two words I'd use to describe my customer experience with Eco Africa Digital are Integrity and Efficiency.
Liz Jones - Social Media Content
White Water Farm
"We couldn't be happier. We have had to tackle web design, brand identity, marketing strategy, copywriting, and more, all under the watchful eye of Lizanne and her team and we are starting to see results. Lizanne and her team have a hands-on approach and are always ready to assist. EAD is going over and above to help us grow and rebuild after a punishing few years. We have been... Read this review
Cameron Inggs - Co-owner
White Water Farm, Stanford, South Africa
Impeccable service and outstanding quality of work. I highly recommend collaborating with Eco Africa Digital -- you will undoubtedly learn something new with each interaction.
Emma Hanly - Content Creator
Cape Town, South Africa
Sneeuberg Nature Reserve
"Thank you for another year of wonderful team effort. I am very proud of how we all managed to keep bookings coming, with the email campaign, vouchers, blogs and all the great social media posts. Our work as a team has really paid off."
Joey Phillips - Co-Owner
Sneeuberg Nature Reserve, Graaff-Reinet, South Africa