Future-focused Digital Marketing Agency for Tourism & Hospitality
Africa’s tourism and hospitality leaders trust Eco Africa Digital to deliver bespoke marketing solutions that drive direct bookings. Our award-winning agency specialises in harnessing the power of AI, exceptional video storytelling and optimised paid ad campaigns to turn lookers into bookers.
Found posts
Found posts
Found posts
Found posts
Found posts
Award-winning video and written content, structured for AI discoverability. From smart videos to FAQ-led blogs, we ensure your brand is understood, surfaced, and recommended by AI search—before travellers even reach traditional booking platforms.
AI-enhanced, data-driven campaigns designed to reach the right audience at the right time. We build full-funnel architectures—from discovery to retargeting—driving qualified traffic to your website and converting interest into direct bookings, continuously.
Strategic guidance for tourism businesses navigating AI-driven change. Through audits and phased implementation, we help leadership teams evolve their marketing, systems, and thinking—ensuring long-term competitiveness in a rapidly shifting digital landscape.
Award-Winning Agency
International Tourism Film Festival Africa: Best Agency Story
Africa Tourism Leadership Forum: Outstanding Entrepreneurship
Africa Tourism Leadership Forum: Outstanding Women in Leadership
World Travel Market Africa Awards 2023: Most Compelling Agency Story (Silver Award)
Corporate Vision 2022: Best Tourism & Marketing Agency
World Travel Market Africa Awards 2022: Digital Campaign Story
International Tourism Film Festival Africa: Best Agency Story
Africa Tourism Leadership Forum: Outstanding Entrepreneurship
Africa Tourism Leadership Forum: Outstanding Women in Leadership
World Travel Market Africa Awards 2023: Most Compelling Agency Story (Silver Award)
Corporate Vision 2022: Best Tourism & Marketing Agency
World Travel Market Africa Awards 2022: Digital Campaign Story
We are trusted by tourism brands to deliver on our promise of increasing direct bookings and bringing more tourists to Africa. In so doing, we do our part in ensuring our continent thrives for generations to come.
We are trusted by tourism brands to deliver on our promise of increasing direct bookings and bringing more tourists to Africa. In so doing, we do our part in ensuring our continent thrives for generations to come.
Latest from our Blog
From SEO to GEO: What Tourism Brands Need to Know in the Age of AI
Eco Africa Digital CEO Lizanne du Plessis shares insights from her CNBC Africa interview on generative engine optimization, AI search, smart content and the future of tourism marketing in Africa.
How Tourism and Conservation Brands Can Use AI Without Losing Their Human Story
There's a dangerous misunderstanding taking hold in digital marketing: that AI means replacing human storytelling with automated content. For conservation brands especially, that's exactly the wrong instinct. AI should make the human story easier to find and easier to act on — and nowhere is that more obvious than at Care for Wild Rhino Sanctuary in Mpumalanga.
SEO vs GEO Clusters: How Tourism Brands Win in the Age of AI Search
If your tourism brand is still relying on isolated blogs and basic SEO tactics, you’re already falling behind. Search has changed. We are no longer optimising only for Google’s ranking algorithm; we are now optimising for AI systems that choose which brands to recommend. And this is where SEO clusters and GEO clusters become critical.
How to Market Your Tourism Brand to Get Found, Chosen, and Booked in the Age of AI (2026 Guide)
The way travellers discover and book trips is changing fast. Search is no longer just about Google rankings — AI platforms and conversational search tools now shape how people find destinations and make booking decisions. For African tourism brands, that's both a challenge and a massive opportunity. At Eco Africa Digital, we see the future of tourism marketing coming down to three pillars: Smart GEO Content, Performance Marketing, and AI Transformation. Here's how they work together to get your brand not just seen, but chosen.
From SEO to GEO: What Tourism Brands Need to Know in the Age of AI
Eco Africa Digital CEO Lizanne du Plessis shares insights from her CNBC Africa interview on generative engine optimization, AI search, smart content and the future of tourism marketing in Africa.
How Tourism and Conservation Brands Can Use AI Without Losing Their Human Story
There's a dangerous misunderstanding taking hold in digital marketing: that AI means replacing human storytelling with automated content. For conservation brands especially, that's exactly the wrong instinct. AI should make the human story easier to find and easier to act on — and nowhere is that more obvious than at Care for Wild Rhino Sanctuary in Mpumalanga.
SEO vs GEO Clusters: How Tourism Brands Win in the Age of AI Search
If your tourism brand is still relying on isolated blogs and basic SEO tactics, you’re already falling behind. Search has changed. We are no longer optimising only for Google’s ranking algorithm; we are now optimising for AI systems that choose which brands to recommend. And this is where SEO clusters and GEO clusters become critical.
How to Market Your Tourism Brand to Get Found, Chosen, and Booked in the Age of AI (2026 Guide)
The way travellers discover and book trips is changing fast. Search is no longer just about Google rankings — AI platforms and conversational search tools now shape how people find destinations and make booking decisions. For African tourism brands, that's both a challenge and a massive opportunity. At Eco Africa Digital, we see the future of tourism marketing coming down to three pillars: Smart GEO Content, Performance Marketing, and AI Transformation. Here's how they work together to get your brand not just seen, but chosen.
Eco Africa Digital has had a very positive impact on our direct marketing performance within just a few months of taking over our digital account. We’ve been particularly pleased with the noticeable increase in direct enquiries and overall online visibility, especially during our lower shoulder season. Robyn and the wider team have been proactive, professional, and strategic in their approach, and it has been a pleasure working with them. We value the partnership and would confidently recommend Eco Africa Digital to other tourism businesses looking to strengthen their digital presence.
Brenda McCann
Umngazi Hotel and Spa
It has been a pleasure working with the expertise and professional care of Eco Africa Digital. As a specialist destination known better internationally than locally, it was pertinent to reach the equivalent local audience. The team provided us with a bespoke approach, resulting in immediate ROI beyond our expectations.
Gabby Vurgarellis - Marketing Manager
Dylan Lewis Sculpture Garden, Stellenbosch, South Africa
We have seen lots of success with increasing occupancy in our accommodation - thank you Eco Africa!
Dorothy Jekill - Co-Owner
The Salene Boutique Hotel and Venue, Stellenbosch, South Africa
Eco Africa Digital has been a trusted digital partner to Magaliesberg Canopy Tour for nearly four years. Today, their efforts support a significant portion of our revenue, and we believe that’s a reflection of the strong working relationship and shared understanding we’ve built over time.
Conrad Mtshali - Co-owner
Magaliesberg Canopy Tours, South Africa
Eco Africa Digital is among the leading regional digital marketing agencies in the tourism sector that pays attention to sustainability and ethical issues related to communicating tourism.
Judy Kepher Gona - CEO
Sustainable Travel & Tourism Agenda, Kenya
Thank you for another year of wonderful team effort. I am very proud of how we all managed to keep bookings coming, with the email campaign, vouchers, blogs and all the great social media posts. Our work as a team has really paid off.
Joey Phillips - Co-Owner
Sneeuberg Nature Reserve, Graaff-Reinet, South Africa
Lizanne, owner of Eco Africa Digital, presented at the Tourism Marketing Conference in Cape Town. I found her presentation on Digital Marketing for Tourism - From Brand Story to Direct Bookings hugely beneficial and we will be implementing some of her suggestions as part of our marketing strategy going forward. I would highly recommend Lizanne for any digital marketing needs!
Janine Pienaar - Marketing Manager
AfriCamps Boutique Glamping, South Africa
Like many, we found social media marketing to be fairly overwhelming, not ever sure about the best strategies and tools to use. Eco Africa Digital has taken this worry off our shoulders and succeeded in raising our online presence. We are grateful to have a company we can trust to look after our businesses best interests online. Thank you to Lizanne and her team.
Oliver Fox - Co-owner
Foxes Safari Camps, Tanzania
We've partnered with Lizanne and her team on numerous tourism marketing projects, particularly pairing Springnest website with their online advertising and social media campaigns. It has always been a pleasure to collaborate with Eco Africa Digital; a professional team who are committed to continuous growth and improvement.
Peter Fabricius - Co-owner
Springnest, South Africa
