As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021. These include: 1. Smaller Groups & Privacy 2. Regenerative Travel 3. Bye-Bye 9 to 5: Work Wherever You Want 4. Vital Value: Maximising Travel For Less 5. Flexible Cancellation Terms & Safety 6. Travel Bubbles 7. Preference for Outdoor Experiences 8. Rise in Popularity...
Eco Africa Digital | Online Marketing For Hospitality and Tourism in Africa
Eco Africa Digital transforms your online presence and drives more direct bookings through your own website. This means fewer commissions and more money in your bank. Our social media, SEO, paid ads, web development and digital marketing services are tailored to the hospitality and tourism industry and range from small once-off campaigns to large monthly retainers. To make sure all your bases are covered, we'll even take care of optimising your OTA listings too.
Our Digital Marketing Services
Facebook & Instagram Ads
Drive Traffic to Your Site and Boost Direct Bookings With Facebook & Instagram Paid Advertising.
Google Ads / PPC
Work With Our Google Certified Industry Experts to Boost Your Direct Bookings.
SEO
We Optimise Your Website to Get You Ranking for Organic and Unpaid Traffic.
Lead Generation
We Grow Your Email Database To Ensure Successful Future Campaigns.
Emailer & Newsletter Marketing
We Cut Through the Spam and Create Emailers That Guests Want to Open.
Digital Marketing Strategy
If You Want An Online Presence, A Strategy Must Be Present.
Social Media Content Creation & Management
We Turn 'Likes' Into Followers, Shares, and Direct Bookings.
Google MyBusiness Account Management
We Create Profiles That Google Likes To Show.
Reporting & Analytics
We Track Your Brand's Online Performance And Report Back To You.
Video Marketing
Give Your Audience What They Want - Video Content.
Hubspot CRM
Convert More Visitors Into Leads and Bookings.
Copywriting
The Art Of Persuasion Through Words.
Corporate Identity
Consistency Is Key When Growing Your Brand.
Website Development
Boost Your Business Cred On The Web.
Graphic Design
We Turn Words Into Illustrations.
Photography
A Professional Eye And Lens Can Do Justice.
Recent Clients
Our Achievements
Awards
We are honoured to be a finalist in the 2020 WTM Africa Travel & Tourism Awards.
Success Stories
We’ve helped dozens of destinations to get more direct bookings.
Latest from Our Blog
Travel Trends to Consider for Digital Tourism Marketing in 2021
Thu February 11, 2021
» Read More
Top 3 Systems to Streamline Digital Marketing for Tourism and Hospitality
Mon September 14, 2020
» Read More
As a tourism and hospitality digital marketing agency in South Africa, our team would be lost without the below three systems. They’ve helped us automate and create successful marketing campaigns for safari lodges, luxury guesthouses, and award-winning wine farms across Southern and Eastern Africa.
COVID-19 Case Study Podcast: A Sell-out Voucher Campaign During the Time of Travel Restrictions in South Africa
Sat July 18, 2020
» Read More
2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and...
Client Reviews
-
“It has been a pleasure working with the expertise and professional care of Eco Africa Digital. As a specialist destination known better internationally than locally, it was pertinent to reach the equivalent local audience - in a year with no international travel. Eco Africa Digital afforded us a bespoke approach, resulting in an immediate ROI beyond our expectations. We continue to work and learn about the world of social... Read More
Gabby
Marketing – Dylan Lewis Sculpture Garden
-
What an absolutely welcome surprise during real tough times in the Tourism Industry. It was a thoroughly planned strategy with involvement from both our teams.We all knew International Travel won’t be possible now, so with our mid weeks open we decided to do a real special. Eco Africa’s planning and social media strategy was excellent with a detailed report as well as email campaign. We did not know what... Read More
Henrihet Aucamp
Mount High Luxury Country House, Lydenburg, Mpumalanga, South Africa
-
Oh my goodness I cannot believe what you have achieved in a few weeks and I am so super excited to see the continued results over the next few months with our marketing campaign to keep promoting and encouraging international travellers to visit Africa. I recommend you and your team with the utmost of confidence. (2021)
Kirsty Gordon
Owner of Anywhere in Africa Safaris
-
Thank you for another year of wonderful team effort. I am very proud how we all managed to keep bookings coming, with the email campaign, vouchers, blogs and all the great social media posts. Our work as a team has really paid off. Let's all hope for a more peaceful 2021 and less Covid.
Joey Phillips
Sneeuberg Nature Reserve, Graaff-Reinet, South Africa
-
This is such a beautifully written newsletter and super creative! You’re very good at marketing! (2021)
Client of Kirsty Gordon
Owner of Anywhere in Africa Safaris
Share This Page