When Saruni Basecamp, a premier safari operator with 15 luxury lodges and camps across Kenya, approached Eco Africa Digital, their goal was clear: drive more direct bookings and increase engagement from international audiences. Four months into their digital marketing campaigns, weāre thrilled to share the transformative results achieved, setting a benchmark for success in the tourism and hospitality industry.
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Africa's tourism and hospitality leaders trust Eco Africa Digital to deliver bespoke marketing solutions that drive direct bookings. Our award-winning agency specialises in harnessing the power of AI, exceptional storytelling and optimised paid ad campaigns to turn lookers into bookers.
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In today's competitive tourism market, itās not enough to simply have a beautiful website or offer unforgettable experiences. The majority of travelers ā over 90% ā start their search for vacations and tours online, and if your business isnāt visible in those search results, youāre missing out on potential bookings. Thatās where Google Ads comes in
Yesterday, at the Africa Tourism Leadership Forum in Gaborone, Botswana, I had the opportunity to sit on an inspiring panel titled āAI-Driven Futures in Tourismā. AI is not something to fear; it's a powerful ally that can help us connect with the right audience and enhance customer experiences like never before. Letās dive into how AI can revolutionize your digital marketing efforts and, in turn, help grow your tourism business.
Client Reviews
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The Salene Boutique Hotel and Venue
"We have seen lots of success with increasing occupancy in our accommodation - thank you Eco Africa!"
Dorothy Jekill - Co-Owner
The Salene Boutique Hotel and Venue, Stellenbosch, South Africa.
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Service Gurus | Hospitality
Lizanne and her team are absolutely fabulous. What I love most is the way she is always willing to teach others about her industry and share thought leadership with others.
Shireen Onia - Accredited Training Provider
Cape Town, South Africa
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Base Camp Academy
The Social Media Content Creation Course by Eco Africa Digital exceeded my expectations. Well explained, precise, to the point with some practical work, that can be challenging, but so worthwhile and essential if you want to reach new heights.
Tanja Ruest
Kyburg Wines, Stellenbosch, South Africa
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Dylan Lewis Sculpture Garden
āIt has been a pleasure working with the expertise and professional care of Eco Africa Digital. As a specialist destination known better internationally than locally, it was pertinent to reach the equivalent local audience - in a year with no international travel. Eco Africa Digital afforded us a bespoke approach, resulting in an immediate ROI beyond our expectations. We continue to work and learn about the world of social... Read this review
Gabby Vurgarellis - Marketing Manager
Dylan Lewis Sculpture Garden, Stellenbosch, South Africa
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Base Camp Academy
It was an absolute pleasure dealing with Lizanne du Plessis of Eco Africa Digital. Two words I'd use to describe my customer experience with Eco Africa Digital are Integrity and Efficiency.
Liz Jones - Social Media Content
South Africa
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White Water Farm
"We couldn't be happier. We have had to tackle web design, brand identity, marketing strategy, copywriting, and more, all under the watchful eye of Lizanne and her team and we are starting to see results. Lizanne and her team have a hands-on approach and are always ready to assist. EAD is going over and above to help us grow and rebuild after a punishing few years. We have been... Read this review
Cameron Inggs - Co-owner
White Water Farm, Stanford, South Africa
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Content Creation
Impeccable service and outstanding quality of work. I highly recommend collaborating with Eco Africa Digital -- you will undoubtedly learn something new with each interaction.
Emma Hanly - Content Creator
Cape Town, South Africa
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Sneeuberg Nature Reserve
"Thank you for another year of wonderful team effort. I am very proud of how we all managed to keep bookings coming, with the email campaign, vouchers, blogs and all the great social media posts. Our work as a team has really paid off."
Joey Phillips - Co-Owner
Sneeuberg Nature Reserve, Graaff-Reinet, South Africa
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