Eco Africa Digital | Online Marketing For Hospitality and Tourism in Africa

Eco Africa Digital uses the digital marketing funnel to transform your online presence and drive more direct bookings through your own website. Our social media and digital marketing services are tailored to the hospitality and tourism industry and range from small once-off campaigns to large monthly retainers.

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Our Digital Marketing Services

Facebook & Instagram Ads

Facebook & Instagram Ads

Drive Traffic to Your Site and Boost Direct Bookings With Facebook & Instagram Paid Advertising.

Google Ads Icon, Eco Africa Digital provide Google Ads for Tourism Destinations in Africa, includes Google Display Ads and Google Search Ads for Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Google Ads / PPC

Work With Our Google Certified Industry Experts to Boost Your Direct Bookings.

Search Engine Optimisation Icon, , Eco Africa Digital SEO services for Tourism Destinations in Africa, includes optimising SEO of websites for Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

SEO

We Optimise Your Website to Get You Ranking for Organic and Unpaid Traffic.

Lead Generation Icon, Eco Africa Digital does Lead Generation campaigns for Tourism Destinations in Africa, includes building customer databases, special offers and subscriber signups for Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts

Lead Generation

We Grow Your Email Database To Ensure Successful Future Campaigns.

Emailers and Newsletters Icon, Eco Africa Digital builds and designs emailer and newsletter campaigns for Tourism Destinations in Africa, includes Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Emailer & Newsletter Marketing

We Cut Through the Spam and Create Emailers That Guests Want to Open.

Digital Strategy Icon, Eco Africa Digital develops digital marketing strategies for Tourism businesses in Africa, includes Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Digital Marketing Strategy

If You Want An Online Presence, A Strategy Must Be Present.

Social Media Content Creation & Management Icon, Eco Africa Digital creates strategic Facebook and Instagram ads as well a manages social media content pages for Tourism businesses in Africa, includes Guest Houses, Lodges, Safari Lodges,

Social Media Content Creation & Management

We Turn 'Likes' Into Followers, Shares, and Direct Bookings.

Google Account Management Icon, Eco Africa Digital setups and manages Google listings for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways

Google MyBusiness Account Management

We Create Profiles That Google Likes To Show.

Reporting & Analytics Icon, Eco Africa Digital tracks tourism brands online performance and provide monthly reports for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Reporting & Analytics

We Track Your Brand's Online Performance And Report Back To You.

Video Marketing Icon, Eco Africa Digital create and post marketing videos for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Video Marketing

Give Your Audience What They Want - Video Content.

HubSpot CRM Icon, Eco Africa Digital setups and manages HubSpot Accounts for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways

Hubspot CRM

Convert More Visitors Into Leads and Bookings.

Copywriting Icon, Eco Africa Digital creates strategic Facebook and Instagram copy and SEO optimised blogs and website pages for Tourism businesses in Africa.

Copywriting

The Art Of Persuasion Through Words.

Corporate Identity Icon, Eco Africa Digital provides strategic brand and business guidance for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Corporate Identity

Consistency Is Key When Growing Your Brand.

Website Development Icon, Eco Africa Digital partners with Springnest to develop website for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways

Website Development

Boost Your Business Cred On The Web.

Graphic Design Icon, Eco Africa Digital provides basic graphic designed elements for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways

Graphic Design

We Turn Words Into Illustrations.

Photography Icon, Eco Africa Digital partners with leading photographer to provide quality images for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Photography

A Professional Eye And Lens Can Do Justice.

Clients

Corporate Identity Grande Provence, Eco Africa Digital provides strategic brand and business guidance for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Grande Provence Heritage Wine Estate - Franschhoek

Corporate Identity Foxes Safari Camps, Eco Africa Digital provides strategic brand and business guidance for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Foxes Safari Camps - Tanzania

De Zeven Guest Lodge - Stellenbosch

De Zeven Guest Lodge - Stellenbosch

Corporate Identity African Safari Collective, Eco Africa Digital provides strategic brand and business guidance for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

African Safari Collective - South Africa

Corporate Identity Mount High Country House, Eco Africa Digital provides strategic brand and business guidance for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Mount High Luxury Country House - Mpumalanga

Corporate Identity Trans Frontier Parks, Eco Africa Digital provides strategic brand and business guidance for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Transfrontier Parks Destinations - South Africa

Corporate Identity Rufiji River Camp, Eco Africa Digital provides strategic brand and business guidance for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Rufiji River Camp - Tanzania

Sneeuberg Nature Reserve - Graaff-Reinet

Sneeuberg Nature Reserve - Graaff-Reinet

Corporate Identity Mufindi Highland Lodge, Eco Africa Digital provides strategic brand and business guidance for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

Mufindi Highlands Lodge - Tanzania

Motswari Hideaways - Timbavati

Motswari Hideaways - Timbavati

Anywhere In Africa Safaris - Africa

Anywhere In Africa Safaris - Africa

Leopard Mountain Safari Lodge - KwaZulu-Natal

Leopard Mountain Safari Lodge - KwaZulu-Natal

Makakatana Bay Lodge - St.Lucia / iSimangaliso

Makakatana Bay Lodge - St.Lucia / iSimangaliso

Chole Mjini Treehouse Lodge - Tanzania

Chole Mjini Treehouse Lodge - Tanzania

Corporate Identity !Xaus Lodge, Eco Africa Digital provides strategic brand and business guidance for Tourism Businesses in Africa, these include Guest Houses, Lodges, Safari Lodges, Hotels and B&B’s, Golf Resorts and Island Getaways.

!Xaus Lodge - Kgalagadi National Park

Witsieshoek Mountain Lodge - Drakensberg

Witsieshoek Mountain Lodge - Drakensberg

Our Achievements

Digital marketing for tourism award for digital campaign story, finalist Eco Africa Digital

Awards

We are honoured to be a finalist in the 2020 WTM Africa Travel & Tourism Awards.

Digital Marketing ROI using social media and Google Ads for direct bookings

Success Stories

We’ve helped dozens of destinations to get more direct bookings.

Latest from Our Blog

Top Travel Trends for Digital Tourism Marketing in 2021
Travel Trends to Consider for Digital Tourism Marketing in 2021 Thu February 11, 2021

As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021. These include: 1. Smaller Groups & Privacy 2. Regenerative Travel 3. Bye-Bye 9 to 5: Work Wherever You Want 4. Vital Value: Maximising Travel For Less 5. Flexible Cancellation Terms & Safety 6. Travel Bubbles 7. Preference for Outdoor Experiences 8. Rise in Popularity...

» Read More
Top 3 Systems to Streamline Digital Marketing for Tourism and Hospitality Mon September 14, 2020

As a tourism and hospitality digital marketing agency in South Africa, our team would be lost without the below three systems. They’ve helped us automate and create successful marketing campaigns for safari lodges, luxury guesthouses, and award-winning wine farms across Southern and Eastern Africa.

» Read More
COVID-19 Case Study Podcast: A Sell-out Voucher Campaign During the Time of Travel Restrictions in South Africa Sat July 18, 2020

2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and...

» Read More
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Client Reviews

  • What an absolutely welcome surprise during real tough times in the Tourism Industry. It was a thoroughly planned strategy with involvement from both our teams.We all knew International Travel won’t be possible now, so with our mid weeks open we decided to do a real special. Eco Africa’s planning and social media strategy was excellent with a detailed report as well as email campaign. We did not know what... Read More

    Henrihet Aucamp

    Mount High Luxury Country House, Lydenburg, Mpumalanga, South Africa

  • Oh my goodness I cannot believe what you have achieved in a few weeks and I am so super excited to see the continued results over the next few months with our marketing campaign to keep promoting and encouraging international travellers to visit Africa. I recommend you and your team with the utmost of confidence. (2021)

    Kirsty Gordon

    Owner of Anywhere in Africa Safaris

  • Thank you for another year of wonderful team effort. I am very proud how we all managed to keep bookings coming, with the email campaign, vouchers, blogs and all the great social media posts. Our work as a team has really paid off. Let's all hope for a more peaceful 2021 and less Covid.

    Joey Phillips

    Sneeuberg Nature Reserve, Graaff-Reinet, South Africa

  • This is such a beautifully written newsletter and super creative! You’re very good at marketing! (2021)

    Client of Kirsty Gordon

    Owner of Anywhere in Africa Safaris

  • “We are very satisfied with the digital marketing service that Eco Africa Digital has been giving us over the past year. Our bookings increased via the use of quality content and paid campaigns on social media – this while the rest of the industry indicated a decrease. We are now entrusting them with not only two but eleven establishments in our group.”

    Eleanor Muller

    Transfrontier Parks Destinations, South Africa