Whether you are the owner of a small boutique hotel, or the marketing manager for a large group of safari lodges, the main question around digital marketing strategy for tourism remains the same: Is my current marketing strategy optimised for the tourism industry, and do I have everything in place to drive as many as possible direct, online bookings via my website, at the highest possible ROI?
Eco Africa Digital is an award-winning digital marketing agency based in South Africa. We transform your online presence and drive more direct bookings through your own website. This means fewer commissions and more money in your bank. Our social media, SEO, paid ads, web development and digital marketing services are tailored to the hospitality and tourism industry and range from small once-off campaigns to large monthly retainers.
We strive towards a 30% increase in your direct bookings when you sign up for our monthly retainers and software.
Our Digital Marketing Services
Drive Traffic to Your Site and Boost Direct Bookings With Facebook & Instagram Paid Advertising.
We Cut Through the Spam and Create Emailers That Guests Want to Open.
We Turn 'Likes' Into Followers, Shares, and Direct Bookings.
Recent Satisfied Clients
Best Travel & Tourism Marketing Agency
In 2022 we received a Corporate Excellence Award as the Best Travel & Tourism Marketing Agency - South Africa by Corporate Vision.
Most Compelling Digital Campaign Story - Finalist
We were honoured to be a finalist in the 2020 WTM Africa Travel & Tourism Awards for Most Compelling Digital Campaign Story.
Latest from Our Blog
With an office based in Stellenbosch, our team of digital marketers for tourism know the winelands, Garden Route and West Coast better than most, but when it comes to Northern KwaZulu-Natal they need 'refreshers' every then and now. Luckily, one of our clients, Isibindi Africa Lodges, invited us to experience their lodges stretching from the iSimangaliso Wetland Park to the Hluhluwe-iMfolozi Game Park. Here's how it went:
We all became a bit too comfortable and let’s face it - lazy - before 2020. Fast forward to now, and your title has probably stretched from 'Guesthouse Owner' to include social media manager, content creator, photographer, and online community manager (to name just a few). So here are 4 simple tips on creating social media content for tourism that will make you look like a pro.
"Thank you for another year of wonderful team effort. I am very proud of how we all managed to keep bookings coming, with the email campaign, vouchers, blogs and all the great social media posts. Our work as a team has really paid off. " (2021)
Co-owner - Sneeuberg Nature Reserve, Graaff-Reinet, South Africa
“We are very satisfied with the digital marketing service that Eco Africa Digital has been giving us over the past year. Our bookings increased via the use of quality content and paid campaigns on social media – this while the rest of the industry indicated a decrease. We are now entrusting them with not only two but eleven establishments in our group.” (2019)
Transfrontier Parks Destinations, South Africa
"We are being "herd" thanks to Eco Africa Digital and their team! In the first month of managing our Social Media we have seen a 10% increase in occupancy Kosi Forest Lodge for the month of July! #teamworkisdreamwork #isibindilove 🥳" (2021)
Marketing Manager - Isibindi Africa Lodges (Thonga Beach Lodge, Rhino Ridge Safari Lodge, Kosi Forest Lodge, Tsowa Safari Island)
“It has been a pleasure working with the expertise and professional care of Eco Africa Digital. As a specialist destination known better internationally than locally, it was pertinent to reach the equivalent local audience - in a year with no international travel. Eco Africa Digital afforded us a bespoke approach, resulting in an immediate ROI beyond our expectations. We continue to work and learn about the world of social... Read More
Marketing Manager – Dylan Lewis Sculpture Garden
"Eco Africa Digital's input was integral to the shaping of our brand identity. They have always been attentive, friendly and quick to respond as well as being mindful of what we as a hospitality establishment need especially during trying COVID times. We have thoroughly enjoyed working with Lizanne and her team, and would highly recommend them." (2021)
Marketing Manager - De Zeven Guest Lodge, Stellenbosch