We all became a bit too comfortable and let’s face it - lazy - before 2020. Fast forward to now, and your title has probably stretched from 'Guesthouse Owner' to include social media manager, content creator, photographer, and online community manager (to name just a few). So here are 4 simple tips on creating social media content for tourism that will make you look like a pro.
Eco Africa Digital | Online Marketing For Hospitality and Tourism in Africa
Eco Africa Digital transforms your online presence and drives more direct bookings through your own website. This means fewer commissions and more money in your bank. Our social media, SEO, paid ads, web development and digital marketing services are tailored to the hospitality and tourism industry and range from small once-off campaigns to large monthly retainers. To make sure all your bases are covered, we'll even take care of optimising your OTA listings too.
Our Digital Marketing Services
Facebook & Instagram Ads
Drive Traffic to Your Site and Boost Direct Bookings With Facebook & Instagram Paid Advertising.
Google Ads / PPC
Work With Our Google Certified Industry Experts to Boost Your Direct Bookings.
SEO
We Optimise Your Website to Get You Ranking for Organic and Unpaid Traffic.
Lead Generation
We Grow Your Email Database To Ensure Successful Future Campaigns.
Emailer & Newsletter Marketing
We Cut Through the Spam and Create Emailers That Guests Want to Open.
Digital Marketing Strategy
If You Want An Online Presence, A Strategy Must Be Present.
Social Media Content Creation & Management
We Turn 'Likes' Into Followers, Shares, and Direct Bookings.
Reporting & Analytics
We Track Your Brand's Online Performance And Report Back To You.
Recent Satisfied Clients
Our Achievements
Recent Awards
We are honoured to be a finalist in the 2020 WTM Africa Travel & Tourism Awards for the Digital Marketing Campaigns of De Zeven Guest Lodge.
ROI Success Stories
We’ve helped dozens of destinations to get more direct bookings.
Our average marketing ROI is 250%.
Latest from Our Blog
4 Tips On Creating Social Media Content For Tourism In The Year Of Budget Cuts And Self-Help.
Thu July 29, 2021
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Travel Trends to Consider for Digital Tourism Marketing in 2021
Thu February 11, 2021
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As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021. These include: 1. Smaller Groups & Privacy 2. Regenerative Travel 3. Bye-Bye 9 to 5: Work Wherever You Want 4. Vital Value: Maximising Travel For Less 5. Flexible Cancellation Terms & Safety 6. Travel Bubbles 7. Preference for Outdoor Experiences 8. Rise in Popularity...
Top 3 Systems to Streamline Digital Marketing for Tourism and Hospitality
Mon September 14, 2020
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As a tourism and hospitality digital marketing agency in South Africa, our team would be lost without the below three systems. They’ve helped us automate and create successful marketing campaigns for safari lodges, luxury guesthouses, and award-winning wine farms across Southern and Eastern Africa.
Client Reviews
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"Thank you for another year of wonderful team effort. I am very proud of how we all managed to keep bookings coming, with the email campaign, vouchers, blogs and all the great social media posts. Our work as a team has really paid off. Let's all hope for a more peaceful 2021 and less Covid. " (2021)
Joey Phillips
Co-owner - Sneeuberg Nature Reserve, Graaff-Reinet, South Africa
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“We are very satisfied with the digital marketing service that Eco Africa Digital has been giving us over the past year. Our bookings increased via the use of quality content and paid campaigns on social media – this while the rest of the industry indicated a decrease. We are now entrusting them with not only two but eleven establishments in our group.” (2019)
Eleanor Muller
Transfrontier Parks Destinations, South Africa
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"We are being "herd" thanks to Eco Africa Digital and their team! In the first month of managing our Social Media we have seen a 10% increase in occupancy Kosi Forest Lodge for the month of July! #teamworkisdreamwork #isibindilove 🥳" (2021)
Penny Rice
Marketing Manager - Isibindi Africa Lodges (Thonga Beach Lodge, Rhino Ridge Safari Lodge, Kosi Forest Lodge, Tsowa Safari Island)
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“It has been a pleasure working with the expertise and professional care of Eco Africa Digital. As a specialist destination known better internationally than locally, it was pertinent to reach the equivalent local audience - in a year with no international travel. Eco Africa Digital afforded us a bespoke approach, resulting in an immediate ROI beyond our expectations. We continue to work and learn about the world of social... Read More
Gabby Vurgarellis
Marketing Manager – Dylan Lewis Sculpture Garden
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"Eco Africa Digital's input was integral to the shaping of our brand identity. They have always been attentive, friendly and quick to respond as well as being mindful of what we as a hospitality establishment need especially during trying COVID times. We have thoroughly enjoyed working with Lizanne and her team, and would highly recommend them." (2021)
Dante Roets
Marketing Manager - De Zeven Guest Lodge, Stellenbosch
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