ABOUT
Eco Africa Digital

Lizanne du Plessis
Chief Executive Officer

Lizanne du Plessis is the Founder and CEO of Eco Africa Digital. She thrives on nurtering her team of industry specialists to reach significant results for the dozens of tourism establishments they serve. Growing the team and its client base from a handful of selected properties to an award-winning agency, Lizanne has little time to consider the bumps along the way and has an enormous amount of fun to see it all into fruition. Currently having served 75 establishments and counting, her team often gets an average 5x ROI for their clients, making them a sought after marketing partner. She looks forward to expand the team further and to keep presenting workshops and training seminars on digital marketing to empower the African tourism industry.

Robyn de Villiers
Creative Operations Manager

Robyn draws inspiration from the boundless beauty of nature, often finding calm in the rhythm of surfing the waves to start her day. Passionate about conservation and travel, she holds a special place in her heart for connecting people with wildlife and the outdoors, fostering a deeper appreciation for the treasures of Africa. With a Bachelor’s in Consumer Science, Robyn’s expertise goes beyond conventional marketing strategies, tapping into the psyche behind consumer behaviour, shaping strategies that resonate profoundly. Her commitment to sustainability and connection, infused with creativity and insight, fuels our digital initiatives.

Darryl Ross Cloete
Senior Paid Media Specialist

Darryl is a digital media strategist with experience across EdTech, Travel, and Retail Media. He loves uncovering the story behind the data and turning insights into results that matter. With a sharp focus on performance and strategy, Darryl’s campaigns are designed to grow brands and bookings through data-driven creativity. Always learning, always optimizing — he brings fresh energy and precision to every project he touches.

Francois Maritz
Creative AI & Digital Experience Specialist

Francois believes the future belongs to teams that use AI to uplift human work, not replace it, stripping out repetitive tasks so people can focus on what needs taste, empathy, and judgement. Trained in Film Arts, with double majors in Sound Design and Cinematography, he brings a filmmaker’s timing and a systems mind to UX, content, and conversion. His experience spans tourism, e-commerce wellness, SaaS, agritech, and community-led music. Ethics first, outcomes measured. He treats AI as infrastructure, not a trend, deploying it where it compounds value and designing for transparency and long-term trust.

Monique Smit
Chartered Accountant

Monique Smit is a Chartered Accountant (SA) with over 14 years of experience serving diverse clients across industries. At Eco Africa Digital, she leads our Finance Department with precision, transparency, and integrity, ensuring the agency’s financial health supports long-term growth and innovation.

Known for her direct, honest approach and strategic insight, Monique brings clarity where there’s complexity. She embodies the values of ethics, expertise, and service, creating a strong foundation that allows our creative and data-driven work to thrive.

Lizanne du Plessis
Chief Executive Officer

Lizanne du Plessis is the Founder and CEO of Eco Africa Digital. She thrives on nurtering her team of industry specialists to reach significant results for the dozens of tourism establishments they serve. Growing the team and its client base from a handful of selected properties to an award-winning agency, Lizanne has little time to consider the bumps along the way and has an enormous amount of fun to see it all into fruition. Currently having served 75 establishments and counting, her team often gets an average 5x ROI for their clients, making them a sought after marketing partner. She looks forward to expand the team further and to keep presenting workshops and training seminars on digital marketing to empower the African tourism industry.

Robyn de Villiers
Creative Operations Manager

Robyn draws inspiration from the boundless beauty of nature, often finding calm in the rhythm of surfing the waves to start her day. Passionate about conservation and travel, she holds a special place in her heart for connecting people with wildlife and the outdoors, fostering a deeper appreciation for the treasures of Africa. With a Bachelor’s in Consumer Science, Robyn’s expertise goes beyond conventional marketing strategies, tapping into the psyche behind consumer behaviour, shaping strategies that resonate profoundly. Her commitment to sustainability and connection, infused with creativity and insight, fuels our digital initiatives.

Darryl Ross Cloete
Senior Paid Media Specialist

Darryl is a digital media strategist with experience across EdTech, Travel, and Retail Media. He loves uncovering the story behind the data and turning insights into results that matter. With a sharp focus on performance and strategy, Darryl’s campaigns are designed to grow brands and bookings through data-driven creativity. Always learning, always optimizing — he brings fresh energy and precision to every project he touches.

Francois Maritz
Creative AI & Digital Experience Specialist

Francois believes the future belongs to teams that use AI to uplift human work, not replace it, stripping out repetitive tasks so people can focus on what needs taste, empathy, and judgement. Trained in Film Arts, with double majors in Sound Design and Cinematography, he brings a filmmaker’s timing and a systems mind to UX, content, and conversion. His experience spans tourism, e-commerce wellness, SaaS, agritech, and community-led music. Ethics first, outcomes measured. He treats AI as infrastructure, not a trend, deploying it where it compounds value and designing for transparency and long-term trust.

Monique Smit
Chartered Accountant

Monique Smit is a Chartered Accountant (SA) with over 14 years of experience serving diverse clients across industries. At Eco Africa Digital, she leads our Finance Department with precision, transparency, and integrity, ensuring the agency’s financial health supports long-term growth and innovation.

Known for her direct, honest approach and strategic insight, Monique brings clarity where there’s complexity. She embodies the values of ethics, expertise, and service, creating a strong foundation that allows our creative and data-driven work to thrive.