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Digital Marketing

Advancing Africa's Tourism Industry: A Digital Marketing Perspective

Posted on Thu May 16, 2024.

Africa's Travel Indaba 2024 ended on a high note for Eco Africa Digital this year, and I was thrilled to share insights on "Gearing Towards a Competitive, Integrated, and Sustainable Tourism Industry in Africa" from a digital marketing lens.

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Unveiling the Power of Big Data Analytics in Tourism & Hospitality Marketing

Posted by Lizanne on Tue February 27, 2024 in Digital Marketing for Tourism.

As a speaker at the recent Tech & Tourism Conference in Johannesburg, I had the privilege of shedding light on a crucial aspect of modern tourism marketing: leveraging big data analytics to empower travel businesses. In an era where data reigns supreme, the key lies not only in the abundance of information but also in its interpretation.

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How To Use Reels To Boost Brand Visibility On Social Media: Real Results from Our Clients' Reels

Posted by Lizanne on Tue April 4, 2023 in Digital Marketing for Tourism.

In this month’s blog, we review the effectiveness of Reels as part of our social media marketing strategy for three different clients. This is how Facebook and Instagram Reels boost our clients’ brand visibility to increase their overall ROI—and how you can do it, too.

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Here's How to Optimise Your Marketing Budget and Increase ROI in Tourism

Posted by Lizanne on Mon November 28, 2022 in Digital Marketing for Tourism.

When it comes to optimising your marketing budget to increase ROI, there is no shortage of DIY guides on the internet. The only catch? Most of them either offer generic one-size-fits-all approaches to marketing regardless of industry or get so technical that you need an MBA just to decipher the content. We’re here to help.

Read on for our definitive guide to increasing ROI through smart marketing, specifically made for the tourism industry and translated from jargon to real talk.

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Here's Why A Great Brand Story Matters: Corporate Identity Case Study for Tourism & Social Media

Posted on Wed October 5, 2022 in Digital Marketing for Tourism.

The Salene, nestled amidst Stellenbosch’s best wine farms in the heart of the Devon Valley, needed a brand refresh. Having recently changed owners and rebranded from Zarose, we knew it was important to differentiate this luxury accommodation offering from the many other options in the area. When your competitors all boast stunning scenery, luxurious stays, an incredible location and wedding venues to boot, standing out of the crowd can be a challenge. Our solution? Tell the best story.

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Exploring South Africa's Northern KwaZulu-Natal: Our Digital Marketing Team for Tourism Went on Safari

Posted on Mon December 20, 2021.

With an office based in Stellenbosch, our team of digital marketers for tourism know the winelands, Garden Route and West Coast better than most, but when it comes to Northern KwaZulu-Natal they need 'refreshers' every then and now. Luckily, one of our clients, Isibindi Africa Lodges, invited us to experience their lodges stretching from the iSimangaliso Wetland Park to the Hluhluwe-iMfolozi Game Park. Here's how it went:

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Travel Trends to Consider for Digital Tourism Marketing and Social Media Content in 2021

Posted by Lizanne on Thu February 11, 2021 in Digital Marketing for Tourism.

As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021.

These include:

1. Smaller Groups & Privacy
2. Regenerative Travel
3. Bye-Bye 9 to 5: Work Wherever You Want
4. Vital Value: Maximising Travel For Less
5. Flexible Cancellation Terms & Safety
6. Travel Bubbles
7. Preference for Outdoor Experiences
8. Rise in Popularity of Local Travel

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COVID-19 Case Study Podcast: A Sell-out Voucher Campaign During the Time of Travel Restrictions in South Africa

Posted on Sat July 18, 2020 in Digital Marketing for Tourism.

2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and a space to test new ideas and push the creative and innovation boundaries. We took something as simple as selling vouchers and turned it into a travel restrictions success story for our client, Mount High Luxury Country House, which is based in Mpumulanga, South Africa.

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A Voucher To Your Guest, A Lifeline To Your Business.

Posted on Thu April 23, 2020.

A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately and could ensure your business’ survival until travel restrictions are lifted.

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COVID-19: Simple Social Media Content Strategies for Tourism

Posted by Lizanne on Fri April 3, 2020 in Digital Marketing for Tourism.

Where do we go to find guidance during a crisis? Especially one we have never been through before? It’s simple, we revert to our tried-and-tested principles and apply those to our new – temporary – reality.

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