Digital Marketing - Page 2
COVID-19 Case Study Podcast: A Sell-out Voucher Campaign During the Time of Travel Restrictions in South Africa
2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and a space to test new ideas and push the creative and innovation boundaries. We took something as simple as selling vouchers and turned it into a travel restrictions success story for our client, Mount High Luxury Country House, which is based in Mpumulanga, South Africa.
A Voucher To Your Guest, A Lifeline To Your Business.
A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately and could ensure your business’ survival until travel restrictions are lifted.
COVID-19: Simple Social Media Content Strategies for Tourism
Where do we go to find guidance during a crisis? Especially one we have never been through before? It’s simple, we revert to our tried-and-tested principles and apply those to our new – temporary – reality.
"Digital is not the future"
This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.
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