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How to increase off season bookings through social media

Posted on Fri March 13, 2020.

Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.

Creating awareness: Indlovu River Lodge Case Study

Indlovu River Lodge is a private game lodge in the Greater Kruger Park. This stunning piece of wilderness not only offers a wonderful wildlife experience for visitors but also has many great photography opportunities, including two very unique photographic hides.

Eco Africa Digital’s challenge was to create awareness of this special place to attract more amateur photographers to Indlovu River Lodge. The team set out to create an engaging photo competition that would take place on Indlovu River Lodge's Facebook page and website.

The engagement was astounding. With more than 200 entrants, the competition reached over 200,000 people, with over 8,000 of them voting on the Facebook Page.

The end result? Booming awareness, a boost in website visits, and interest sparked in Indlovu River Lodge’s target market. Indlovu River Lodge was now top of mind for thousands of amateur photographers thinking about going on a wildlife photography getaway.


Increasing bookings during off-season: Mont d’Or Clarens Case Study

Mont d’Or Clarens is a boutique hotel and spa in the beautiful town of Clarens and like so many other tourism businesses, they face some very tough seasonal pressures. We helped Mont d’Or Clarens to not only boost their awareness but also increase their bookings over the off-season period.

We launched a social media competition that would not only generate awareness of Mont d’Or Clarens, but would also gain them thousands of followers and an increase in direct bookings through their website. The Facebook competition saw more than 1,300 entrants, reached over 260,000 people, and lead to more than 3,400 shares.