A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately and could ensure your business’ survival until travel restrictions are lifted.
This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.
"Thank you for another year of wonderful team effort. I am very proud of how we all managed to keep bookings coming, with the email campaign, vouchers, blogs and all the great social media posts. Our work as a team has really paid off. Let's all hope for a more peaceful 2021 and less Covid. " (2021)
- Joey Phillips
Co-owner - Sneeuberg Nature Reserve, Graaff-Reinet, South Africa
“We are very satisfied with the digital marketing service that Eco Africa Digital has been giving us over the past year. Our bookings increased via the use of quality content and paid campaigns on social media – this while the rest of the industry indicated a decrease. We are now entrusting them with not only two but eleven establishments in our group.” (2019)
- Eleanor Muller
Transfrontier Parks Destinations, South Africa
"We are being "herd" thanks to Eco Africa Digital and their team! In the first month of managing our Social Media we have seen a 10% increase in occupancy Kosi Forest Lodge for the month of July! #teamworkisdreamwork #isibindilove 🥳" (2021)
“It has been a pleasure working with the expertise and professional care of Eco Africa Digital. As a specialist destination known better internationally than locally, it was pertinent to reach the equivalent local audience - in a year with no international travel. Eco Africa Digital afforded us a bespoke approach, resulting in an immediate ROI beyond our expectations. We continue to work and learn about the world of social... Read More
- Gabby Vurgarellis
Marketing Manager – Dylan Lewis Sculpture Garden
"Eco Africa Digital's input was integral to the shaping of our brand identity. They have always been attentive, friendly and quick to respond as well as being mindful of what we as a hospitality establishment need especially during trying COVID times. We have thoroughly enjoyed working with Lizanne and her team, and would highly recommend them." (2021)
- Dante Roets
Marketing Manager - De Zeven Guest Lodge, Stellenbosch