Social Media
How to Attract Millennials with Online Messaging for Sustainable Tourism: 6 Content Pillars
What marketing messages do Millennials respond to best when considering their next travel destination? Learn more about how Eco Africa Digital considered and created the key content pillars for our client (and how you can too).
Travel Indaba 2024 | Advancing Africa's Tourism Industry: A Digital Marketing Perspective
Africa's Travel Indaba 2024 ended on a high note for Eco Africa Digital this year, and I was thrilled to share insights on "Gearing Towards a Competitive, Integrated, and Sustainable Tourism Industry in Africa" from a digital marketing lens.
Unveiling the Power of Big Data Analytics in Tourism & Hospitality Marketing
As a speaker at the recent Tech & Tourism Conference in Johannesburg, I had the privilege of shedding light on a crucial aspect of modern tourism marketing: leveraging big data analytics to empower travel businesses. In an era where data reigns supreme, the key lies not only in the abundance of information but also in its interpretation.
How To Use Reels To Boost Brand Visibility On Social Media: Real Results from Our Clients' Reels
In this month’s blog, we review the effectiveness of Reels as part of our social media marketing strategy for three different clients. This is how Facebook and Instagram Reels boost our clients’ brand visibility to increase their overall ROI—and how you can do it, too.
COVID-19: Simple Social Media Content Strategies for Tourism
Where do we go to find guidance during a crisis? Especially one we have never been through before? It’s simple, we revert to our tried-and-tested principles and apply those to our new – temporary – reality.
How to increase off season bookings through social media
Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.
Are your efforts on social media actually converting readers into customers?
At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.
Strength in numbers or quality over quantity? The conversion funnel reveals all.
Striking A Balance Between Persuasive Online Marketing And Staying True To Your Nature – The Eco Africa Digital Way
At Eco Africa Digital we enjoy getting deeply involved with the unique strengths and challenges of each of our clients. Once we have a good feel for every unique aspect of their business it’s time to create enticing – yet genuine – marketing copy. It’s time to get creative!
"Digital is not the future"
This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.
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