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Travel Indaba 2024 | Advancing Africa's Tourism Industry: A Digital Marketing Perspective

Posted on Thu May 16, 2024.

Africa's Travel Indaba 2024 ended on a high note for Eco Africa Digital this year, and I was thrilled to share insights on "Gearing Towards a Competitive, Integrated, and Sustainable Tourism Industry in Africa" from a digital marketing lens.

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How To Use Reels To Boost Brand Visibility On Social Media: Real Results from Our Clients' Reels

Posted by Lizanne on Tue April 4, 2023 in Digital Marketing for Tourism.

In this month’s blog, we review the effectiveness of Reels as part of our social media marketing strategy for three different clients. This is how Facebook and Instagram Reels boost our clients’ brand visibility to increase their overall ROI—and how you can do it, too.

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COVID-19: Simple Social Media Content Strategies for Tourism

Posted by Lizanne on Fri April 3, 2020 in Digital Marketing for Tourism.

Where do we go to find guidance during a crisis? Especially one we have never been through before? It’s simple, we revert to our tried-and-tested principles and apply those to our new – temporary – reality.

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How to increase off season bookings through social media

Posted on Fri March 13, 2020.

Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.

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Are your efforts on social media actually converting readers into customers?

Posted on Tue December 10, 2019.

At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.

Strength in numbers or quality over quantity? The conversion funnel reveals all.

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