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Eco Africa Digital

Advancing Africa's Tourism Industry: A Digital Marketing Perspective

Posted on Thu May 16, 2024.

Africa's Travel Indaba 2024 ended on a high note for Eco Africa Digital this year, and I was thrilled to share insights on "Gearing Towards a Competitive, Integrated, and Sustainable Tourism Industry in Africa" from a digital marketing lens.

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Unveiling the Power of Big Data Analytics in Tourism & Hospitality Marketing

Posted by Lizanne on Tue February 27, 2024 in Digital Marketing for Tourism.

As a speaker at the recent Tech & Tourism Conference in Johannesburg, I had the privilege of shedding light on a crucial aspect of modern tourism marketing: leveraging big data analytics to empower travel businesses. In an era where data reigns supreme, the key lies not only in the abundance of information but also in its interpretation.

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Exploring South Africa's Northern KwaZulu-Natal: Our Digital Marketing Team for Tourism Went on Safari

Posted on Mon December 20, 2021.

With an office based in Stellenbosch, our team of digital marketers for tourism know the winelands, Garden Route and West Coast better than most, but when it comes to Northern KwaZulu-Natal they need 'refreshers' every then and now. Luckily, one of our clients, Isibindi Africa Lodges, invited us to experience their lodges stretching from the iSimangaliso Wetland Park to the Hluhluwe-iMfolozi Game Park. Here's how it went:

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Travel Trends to Consider for Digital Tourism Marketing and Social Media Content in 2021

Posted by Lizanne on Thu February 11, 2021 in Digital Marketing for Tourism.

As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021.

These include:

1. Smaller Groups & Privacy
2. Regenerative Travel
3. Bye-Bye 9 to 5: Work Wherever You Want
4. Vital Value: Maximising Travel For Less
5. Flexible Cancellation Terms & Safety
6. Travel Bubbles
7. Preference for Outdoor Experiences
8. Rise in Popularity of Local Travel

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How to increase off season bookings through social media

Posted on Fri March 13, 2020.

Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.

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Are your efforts on social media actually converting readers into customers?

Posted on Tue December 10, 2019.

At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.

Strength in numbers or quality over quantity? The conversion funnel reveals all.

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Visiting Grande Provence: The Grande Dame of The Franschhoek Valley

Posted on Thu July 11, 2019.

We've had the privilege of visiting our client Grande Provence's premises a few times over the past month, and it has been nothing short of spectacular. Here's our roundup of the experiences and many more blog posts to follow.

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Striking A Balance Between Persuasive Online Marketing And Staying True To Your Nature – The Eco Africa Digital Way

Posted on Tue October 16, 2018.

At Eco Africa Digital we enjoy getting deeply involved with the unique strengths and challenges of each of our clients. Once we have a good feel for every unique aspect of their business it’s time to create enticing – yet genuine – marketing copy. It’s time to get creative!

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"Digital is not the future"

Posted on Fri April 20, 2018.

This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.

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