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Travel Indaba 2024 | Advancing Africa's Tourism Industry: A Digital Marketing Perspective

Posted on Thu May 16, 2024.

Africa's Travel Indaba 2024 ended on a high note for Eco Africa Digital this year, and I was thrilled to share insights on "Gearing Towards a Competitive, Integrated, and Sustainable Tourism Industry in Africa" from a digital marketing lens.

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Unveiling the Power of Big Data Analytics in Tourism & Hospitality Marketing

Posted by Lizanne on Tue February 27, 2024 in Digital Marketing for Tourism.

As a speaker at the recent Tech & Tourism Conference in Johannesburg, I had the privilege of shedding light on a crucial aspect of modern tourism marketing: leveraging big data analytics to empower travel businesses. In an era where data reigns supreme, the key lies not only in the abundance of information but also in its interpretation.

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Here's How to Optimise Your Marketing Budget and Increase ROI in Tourism

Posted by Lizanne on Mon November 28, 2022 in Digital Marketing for Tourism.

When it comes to optimising your marketing budget to increase ROI, there is no shortage of DIY guides on the internet. The only catch? Most of them either offer generic one-size-fits-all approaches to marketing regardless of industry or get so technical that you need an MBA just to decipher the content. We’re here to help.

Read on for our definitive guide to increasing ROI through smart marketing, specifically made for the tourism industry and translated from jargon to real talk.

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Exploring South Africa's Northern KwaZulu-Natal: Our Digital Marketing Team for Tourism Went on Safari

Posted on Mon December 20, 2021.

With an office based in Stellenbosch, our team of digital marketers for tourism know the winelands, Garden Route and West Coast better than most, but when it comes to Northern KwaZulu-Natal they need 'refreshers' every then and now. Luckily, one of our clients, Isibindi Africa Lodges, invited us to experience their lodges stretching from the iSimangaliso Wetland Park to the Hluhluwe-iMfolozi Game Park. Here's how it went:

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A Voucher To Your Guest, A Lifeline To Your Business.

Posted on Thu April 23, 2020.

A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately and could ensure your business’ survival until travel restrictions are lifted.

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How to increase off season bookings through social media

Posted on Fri March 13, 2020.

Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.

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