Digital Marketing for Tourism - Page 2

As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021.

These include:

1. Smaller Groups & Privacy
2. Regenerative Travel
3. Bye-Bye 9 to 5: Work Wherever You Want
4. Vital Value: Maximising Travel For Less
5. Flexible Cancellation Terms & Safety
6. Travel Bubbles
7. Preference for Outdoor Experiences
8. Rise in Popularity of Local Travel

2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans. While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and a space to test new ideas and push the creative and innovation boundaries. We took something as simple as selling vouchers and turned it into a travel restrictions success story for our client, Mount High Luxury Country House, which is based in Mpumulanga, South Africa.

Where do we go to find guidance during a crisis? Especially one we have never been through before? It’s simple, we revert to our tried-and-tested principles and apply those to our new – temporary – reality.

Running a tourism business can be very challenging. You have to create awareness of what makes you unique, drive bookings, manage resources, and keep guests happy – all while staying true to your vision. No one knows these challenges better than Lizanne du Plessis, founder of Eco Africa Digital.