• Google Ads for Tourism Marketing

Google Ads / PPC

Drive Google Traffic to My Website - From R8500pm

Google Ads is an online advertising service, developed by Google, where advertisers pay to display ads to Google Browser Web users.  Your Eco Africa Digital account managers are certified by Google as industry experts in the strategy, creation and management of Google Ads campaigns (previously called Google Adwords).

1 x Google Search Campaign

1 x Google Display Campaign

R7000 Ad Costs Included

GOAL: 600 - 1500 Website Visitors

Terms and Conditions

INCLUDED:

- GOOGLE MY BUSINESS: Setup Google My Business for Client to Appear on Google Searches. Included Google Maps, Property Detail, Images, Verification.

- GOOGLE TAG MANAGER: Setup Google Tag Manager for Google Tracking Tags on Website. 

- GOOGLE ANALYTICS + GOALS: Setup Google Analytics and Goals for Tracking of Contact Forms Submitted, Bookings Confirmed, Calls Received and Emails Initiated.

- KEYWORD RESEARCH:  Research Top 6 -10 Best Performing Keywords Within Client's Budget Range.

- SEO: Optimise Client Website According to Selected Keywords Regarding Meta Titles, Meta Tags, URL's, Headers, Paragraph Captions, Alt Tags on Images, Keywords in Text for Main 2 or 3 Pages.

- SEARCH CAMPAIGN: Build Keyword Campaign With Ad Groups For Each Selected Keyword. Add Sitelinks to Main Pages and Contact Page.

- SEARCH ADS: Build 60 - 80 Ads According to Selected Keywords and Continuously Optimise for Best Performing Ads.

- DISPLAY CAMPAIGN: Consider an Image Display Campaign. Target  Website Users on Your Competitors Websites and Show Your Image Ads When They Browse the Internet. Target Users Who Show Behaviour Indicating an Affinity and Intent to Travel.

DISPLAY ADS: Build 10 - 15 Image or Video Ads With Headers and Descriptions Showcasing Unique Selling Points of Establishment.

- AD COSTS: R7000 Ad Costs Included.

- REPORTING: In-depth Reporting on Top Performing Keywords, Click-Through Rates (CTR), Impressions, Impression Share, Conversion Rate, Website Landing Page Views, Contact Forms Submitted, Calls Received, Emails Initiated, Bookings Confirmed.

NOT INCLUDED:

- VAT: VAT Will Be Added for South African Clients.

OPTIONAL:

ADDITIONAL AD COSTS: For a Bigger Reach and Result Over a Shorter Period, More Ad Costs Can Be Added. Click Here to Discuss Options With Our Team.

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