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Unveiling the Power of Big Data Analytics in Tourism & Hospitality Marketing

Posted by Lizanne on Tue February 27, 2024 in Digital Marketing for Tourism.

As a speaker at the recent Tech & Tourism Conference in Johannesburg, I had the privilege of shedding light on a crucial aspect of modern tourism marketing: leveraging big data analytics to empower travel businesses. In an era where data reigns supreme, the key lies not only in the abundance of information but also in its interpretation.

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Are your efforts on social media actually converting readers into customers?

Posted on Tue December 10, 2019.

At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.

Strength in numbers or quality over quantity? The conversion funnel reveals all.

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Striking A Balance Between Persuasive Online Marketing And Staying True To Your Nature – The Eco Africa Digital Way

Posted on Tue October 16, 2018.

At Eco Africa Digital we enjoy getting deeply involved with the unique strengths and challenges of each of our clients. Once we have a good feel for every unique aspect of their business it’s time to create enticing – yet genuine – marketing copy. It’s time to get creative!

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"Digital is not the future"

Posted on Fri April 20, 2018.

This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.

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