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Advancing Africa's Tourism Industry: A Digital Marketing Perspective

Posted on Thu May 16, 2024.

Africa's Travel Indaba 2024 ended on a high note for Eco Africa Digital this year, and I was thrilled to share insights on "Gearing Towards a Competitive, Integrated, and Sustainable Tourism Industry in Africa" from a digital marketing lens.

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How To Use Reels To Boost Brand Visibility On Social Media: Real Results from Our Clients' Reels

Posted by Lizanne on Tue April 4, 2023 in Digital Marketing for Tourism.

In this month’s blog, we review the effectiveness of Reels as part of our social media marketing strategy for three different clients. This is how Facebook and Instagram Reels boost our clients’ brand visibility to increase their overall ROI—and how you can do it, too.

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"Digital is not the future"

Posted on Fri April 20, 2018.

This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.

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