Yesterday, at the Africa Tourism Leadership Forum in Gaborone, Botswana, I had the opportunity to sit on an inspiring panel titled “AI-Driven Futures in Tourism”. AI is not something to fear; it's a powerful ally that can help us connect with the right audience and enhance customer experiences like never before. Let’s dive into how AI can revolutionize your digital marketing efforts and, in turn, help grow your tourism business.
Boost Your Bookings with Digital Marketing Designed for Tourism Destinations
Running a tourism business can be very challenging. You have to create awareness of what makes you unique, drive bookings, manage resources, and keep guests happy – all while staying true to your vision. No one knows these challenges better than Lizanne du Plessis, founder of Eco Africa Digital.
With 12 years of experience marketing tourism in the digital age, she is now putting her expert knowledge to use for the very same tourism destinations that inspired her to get into the travel business in the first place.
By combining forces with Springnest, an all-in-one digital platform, Eco Africa Digital is able to take the stress and strain of digital marketing off our clients’ plates entirely. Starting with a beautiful, unique website, we create an engaging, easy to find digital presence that includes lively social media pages and regular, interesting blogs – created and managed all in one place by Eco Africa Digital.
With a solid digital foundation, we aim to dramatically grow online engagement with potential guests and deliver significantly increased bookings from your digital channels. If you’re like most of our other clients, you’ll see a 20% increase in your direct bookings in just the first few months working with us.
Want to know how we do it? Watch this video and listen to Lizanne explain how the magic happens.
Further Reading
What marketing messages do Millennials respond to best when considering their next travel destination? Learn more about how Eco Africa Digital considered and created the key content pillars for our client (and how you can too).
Discover how Eco Africa Digital targets the right audience for our new sustainable tourism client. Learn why Millennials are key to boosting your online presence and drive bookings with strategic digital marketing.
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