From $2,000 to $10,000 Per Month paid in Advertising Investment
Posted by Lizanne du Plessis on June 29, 2026
Saruni Basecamp is a leading luxury safari brand operating 13 premium lodges across Kenya.
In August 2023, Eco Africa Digital was appointed to help strengthen the brand’s international digital presence, build a larger qualified audience, increase direct engagement with potential guests, and create a scalable digital marketing ecosystem capable of driving measurable growth.
Starting Position
Phase 1: Building the Audience in 2024
Before meaningful sales growth can occur, a tourism brand must first build a database of qualified potential customers.
Our initial focus was therefore on social media awareness, audience growth, and lead generation.
These leads became the foundation of a long-term sales and retargeting ecosystem.
Phase 2: Turning Attention Into Revenue in 2025
Once a strong audience base had been established, the strategy evolved.
Social media campaigns continued building awareness while simultaneously feeding highly qualified audiences into advanced retargeting campaigns.
Google Ads focused on capturing travellers actively searching for luxury safari experiences, while remarketing campaigns ensured previous website visitors remained engaged throughout the decision-making process.
The combination of:
created a powerful digital sales engine.
Average Google Ads Return on Ad Spend: 7,500%
Throughout 2025, Google Ads generated an average Return on Ad Spend (ROAS) of approximately:
7,500%
In practical terms:
Every $1 invested in Google Ads generated approximately $75 in direct booking revenue.
This performance was achieved through continuous optimisation, audience refinement, strategic retargeting, and highly targeted search campaigns.
The strongest proof of success is not a graph.
It is the client’s willingness to continue investing.
August 2023
Advertising Investment
$2,000 per month
May 2026
Advertising Investment
$10,000 per month
The budget increased fivefold over the course of the 2.5 year partnership.
This investment was spread across:
Businesses do not increase marketing budgets by 500% unless they are seeing measurable value and consistent returns.
Success did not come from Google Ads alone.
The results were achieved through a fully integrated digital marketing strategy:
Social Media Advertising
Building awareness and introducing the brand to new audiences.
Audience Development
Creating large pools of qualified potential travellers.
Retargeting
Re-engaging previous website visitors and interested prospects.
Google Ads
Capturing high-intent users actively searching for luxury safari experiences.
Email Marketing
Nurturing prospects and maintaining engagement throughout the booking journey.
Each element strengthened the next, creating a marketing ecosystem that became more effective over time.
| Metric | Result |
| Current Partnership Started | August 2023 till recent in 2026 |
| Initial Monthly Ad Budget | $2,000 |
| Current Monthly Ad Budget | $10,000 |
| Newsletter Leads Generated Per Term | 3,000+ |
| Monthly Social Media Reach Achieved | 779,000+ |
| Average Google ROAS (2025) | 7,500% |
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