Successfully Launching De Zeven Online: Cape Winelands Luxury Lodge Marketing
Posted by Lizanne du Plessis on June 12, 2023
Launching a new luxury lodge in the bustling Cape Winelands, especially nestled between tourism heavyweights like Stellenbosch and Franschhoek, was no small feat. But from our first encounter with De Zeven, we knew it had something extraordinary to offer — and we were excited to bring that story to life online.
We began by spending valuable time on-site with the passionate owners of De Zeven. This helped us deeply understand the essence of the lodge: locally owned, thoughtfully designed, and situated in the breathtaking Banhoek Valley. This human connection laid the foundation for our digital strategy.
With insights in hand, our team at Eco Africa Digital mapped out a 6-month strategic launch plan. This included building a contemporary, responsive website, setting up visually stunning social media channels, and curating content that highlighted De Zeven’s unique charm, from its panoramic views to its personalized guest experience.
To truly capture De Zeven’s magic, we organized several days of professional photography and drone videography. These visual assets were the cornerstone of our storytelling, allowing potential guests to experience the lodge’s ambiance before even stepping foot on the property.
In just six months, De Zeven’s digital presence blossomed. We built a community of over 3,400 Facebook followers and 3,100 Instagram followers, driven by authentic storytelling and visual impact. But more than just numbers, we sparked engagement, connection, and genuine curiosity.
Today, we continue our journey with De Zeven, evolving strategies to drive direct bookings and long-term brand growth. The goal now is to turn awareness into action — and we’re honored to still be part of that story.
At Eco Africa Digital, we believe that behind every great lodge or destination lies a story worth telling — and De Zeven’s story has only just begun. We’re proud to help shine a digital light on a place created with heart, vision, and deep respect for its land and heritage.
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