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Crafting Direct Booking Success for Kisiwa Hotels: Zanzibar Hotel Digital Marketing in Action

Posted by Lizanne on October 12, 2023

When Kisiwa Hotels & Resorts in Zanzibar reached out to Eco Africa Digital, they had a clear goal: boost direct bookings through a more compelling online presence. Their existing website and social media channels weren’t telling the story of the breathtaking island experience they offered. With our expertise in Zanzibar hotel digital marketing, we stepped in to unify their brand voice, redesign their digital touchpoints, and implement a strategy that turned passive viewers into booked guests.

The Challenge: Insufficient Digital Presence

Despite having two separate websites and a modest social media effort, Kisiwa’s digital identity lacked cohesion, energy, and effectiveness. Without paid ads or a clear funnel, they were missing out on valuable booking opportunities from global travelers.

Our Strategic Approach: Storytelling, Social Makeover, and Paid Ads

We recommended consolidating their web presence with a unified, visually rich website via Springnest — a smart, tourism-focused platform. Our copywriters wrote immersive content that highlighted the magic of Zanzibar while clearly guiding visitors toward booking.

We rebranded their social media from the ground up: designing custom Instagram Highlight icons, setting up a Linktree to streamline navigation, and using eye-catching Story templates to boost engagement. Short-form Reels with tropical beats and stunning visuals brought the island atmosphere straight to potential guests’ screens.

Our team introduced well-targeted ad campaigns backed by structured A/B testing and intuitive funnel design. This helped optimize budgets and drive high-intent traffic to the site — especially from the US, UK, Germany, and France.

Results: A Huge Boost to Direct Bookings

  • 300% increase in direct bookings through the new site

  • 135+ monthly contact form submissions from international travelers

  • 1500+ “Book Now” clicks per month

  • 30 monthly calls from high-conversion audiences

  • 15,000 monthly site visitors — engaged, inspired, and ready to book

With Kisiwa Hotels now enjoying a powerful digital presence, we continue to collaborate on scaling visibility and conversions. For us at Eco Africa Digital, it’s not just about marketing — it’s about building long-lasting momentum for brands we believe in.

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