• digital marketing for tourism post lockdown recovery package

Post-lockdown Tourism Marketing Booster - Less 25%

Once Off Social Media Paid Ads & Lead Gen @ R8500

You are ready to accept bookings and the world needs to know about it. 

Eco Africa Digital has put together a once off tourism marketing package for optimal results in a short period of time.  More than merely raising awareness and getting the word out that your establishment is open for bookings, it is designed to gather email addresses and guide your potential customer to make a booking NOW.

The power of social media is never more visible than with a campaign like this one, where quality videos raise large amounts of awareness and engagement, which is then followed up by a lead generation campaign that gathers interested guests' email addresses and drive them toward your website for direct bookings.

This database will serve as a highly valuable asset to communicate marketing offers and gain direct bookings for many years to come. It can also be added to your existing database, or serve as a foundation to add more email addresses with additional campaigns in future.

Valid from: 1 July 2020

Expires: 30 September 2020

1 x Social Media Video

1 x Video Engagement Campaign on Social Media

1 x Lead Sign-up Campaign on Social Media

2 x Mailers to Database

R4000 Ad Costs Included

GOAL: 30 000 Video Views

GOAL: 500 - 1000 New Email Leads

Terms and Conditions

INCLUDED: 

ADS MANAGER: Create and Manage Social Media Paid Ads Account on Facebook Business Manager.

FACEBOOK PIXEL: Source and Implement This Tracking Pixel on Client's Website.

CAMPAIGN SETUP: Setup Engagement Campaign to Entice Video Views. Setup Lead Campaign to Achieve Lead Sign-ups.

- AD SETS: Setup Multiple Ad Sets for Audiences in Different Geographic Areas.

TARGET AUDIENCE: Create Target Audiences Based on Behaviour, Interest, Geographic Location, Age Group and Similarity to the Client's Database of Previous Guests.

RETARGETING: Retarget All Users Who Have Engaged With The Client's Content on Social Media in the Past and Direct Them to the Lead Sign-up.

- VIDEO: Create 1min Video Showcasing Unique Selling Points of Establishment (Using Existing Images or Video Snippets). Includes Graphic Design, Professionally Written Captions and Soundtrack.

- LEAD POSTS: Create Enticing Lead Sign-up Posts With Correct Call-To-Action on Facebook Ads Manager. Do A/B Testing on Which Ads Perform Better.

AD COSTS: R4000 Advert Costs Paid to Facebook And Instagram.

SIGN-UP FORM: Create a User-friendly Sign-up Form After Click Through.

PRIVACY POLICY: Create a Privacy Policy on Client's Website (Required For GDPR Purposes).

LINK AUTOMATION: Setup an Automated Link Between Social Media and Mailchimp to Seamlessly Add New Email Addresses as Potential Guests Sign-up.

- MAILCHIMP ACCOUNT: Setup a Mailchimp Account or Use Client's Existing Account If Available.

MAILER: Create Professional Copywritten Text, Image Layout, Design, Booking Buttons and Social Linking.

DISTRIBUTION: Send Out Mailer To All New Sign-ups As Well As Existing Database (If Relevant).

FOLLOW-UP: Send Out A Second Reminder Mailer (Similar to Above) To The Whole Database.

- REPORTING: In-depth Monthly Report on Campaign Results, Engagement on Social Media, Likes & Shares, Video Views, Website Users on Google Analytics, Tracking of Contact Forms Submitted on Website, Calls Initiated on Website, Bookings Confirmed Via Website.


NOT INCLUDED: 

VAT:  VAT Will Be Added for South African Clients.