Academy
At Eco Africa Digital we are committed to the tourism industry and helping nature and conservation thrive through the responsible use thereof.
Our academy is a way for us to plough back into this community, to elevate the standard of digital marketing for tourism in Africa and to make sure we all grow stronger, together.
View our Case Studies & Webinars below.
15 JANUARY 2021 Top Travel Trends for 2021: Tourism Marketing for Southern Africa
As leaders in African tourism marketing, Eco Africa Digital researched and compiled a document that highlights the most important travel trends for the African tourism industry for 2021.
These include:
1. Smaller Groups & Privacy
2. Regenerative Travel
3. Bye-Bye 9 to 5: Work Wherever You Want
4. Vital Value: Maximising Travel For Less
5. Flexible Cancellation Terms & Safety
6. Travel Bubbles
7. Preference for Outdoor Experiences
8. Rise in Popularity of Local Travel
Click here to view our report on the Top Trends for Travel and Tourism in 2021 and use these to guide your marketing and product decisions:
18 JULY 2020 Social Media Marketing Case Study: How to Create a Sell-out, Voucher Offer Campaign During the Time of Travel Restrictions
Join us as we walk you through a case study of how we sold 47 vouchers for our client via social media - and this within only 8 minutes of the campaign going live.
Click on the image to view the podcast recording.
While the tourism industry is taking strain due to lockdown regulations, vouchers are a lifeline to many businesses trying to stay afloat. 2020 looked to be the start of a new decade where tourism would grow exponentially and the industry as a whole would have one of its best years yet, however, nature and COVID-19 had other plans.
While we could create, strategise, and put our tried-and-tested tourism marketing methods and skills to effective use and plan for the future, nothing could have prepared us for what lay ahead. Luckily, we found opportunity and a space to test new ideas and push the creative and innovation boundaries.
We took something as simple as selling vouchers and turned it into a success story for our client, Mount High Luxury Country House, which is based in Mpumulanga, South Africa.
25 JUNE 2020 #InTheKnow Webinar With Bright Ambitions: Social Media and the Digital Marketing Funnel - How to Convert Direct Bookings via Your Own Website
During these challenging months of COVID-19, tourism is experiencing a decrease in bookings. However, your audiences are spending at least 47% more time on social media, giving you the ideal opportunity to BUILD YOUR BRAND online – and be ready to reap direct bookings when the tide has turned.
In this webinar, Africa Travel Week, Bright Ambitions and Eco Africa Digital collaborated to help the tourism industry navigate as smoothly as possible through the following few months. Click here to read the RECAP.
Our teams of digital marketing specialists came together for a 50-minute discussion on the most important aspects of the Digital Marketing Funnel and how to run successful social media campaigns that convert into direct bookings via your website.
15 JUNE 2020 Social Media Webinar with Fair Trade Travel: Why Now is the Best Possible Time for Social Media Marketing for Tourism and How to Do It
During these challenging months of COVID-19, tourism is experiencing a decrease in bookings. However, your audiences are spending at least 47% more time on social media, giving you the ideal opportunity to BUILD YOUR BRAND online – and be ready to reap direct bookings when the tide has turned.
In this webinar, Fair Trade Tourism and Eco Africa Digital collaborated to help the tourism industry navigate as smoothly as possible through the following few months.
Our teams of digital marketing specialists came together for a 50-minute discussion on the most important aspects of the Digital Marketing Funnel and how to run successful social media campaigns that convert into direct bookings via your website.
23 APRIL 2020: Blog Study: A Step-by-step Guide to Setting Up and Selling Discounted Travel Vouchers During COVID-19
A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately - even though their actual travel dates may only be clear later. This revenue, albeit less than normal, could ensure your business’ survival until travel restrictions are lifted. The vouchers may also be very appealing for future visitors who cannot currently travel but want something to look forward to.
9 APRIL 2020 Social Media Webinar with Springnest: Why Now is the Best Possible Time for Social Media Marketing and How to Do It
During these challenging months of COVID-19, tourism is experiencing a decrease in bookings. However, your audiences are spending at least 29% more time on social media, giving you the ideal opportunity to BUILD YOUR BRAND online – and be ready to reap direct bookings when the tide has turned.
In this webinar, Springnest and Eco Africa Digital collaborated to help the tourism industry navigate as smoothly as possible through the following few months.
Our teams of digital marketing specialists came together for a 40-minute discussion on the most important aspects of the Digital Marketing Funnel and how to run successful social media campaigns that convert into direct bookings via your website.
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