At Eco Africa Digital we are committed to the tourism industry and helping nature and conservation thrive through the responsible use thereof.
Our academy is a way for us to plough back into this community, to elevate the standard of digital marketing for tourism in Africa and to make sure we all grow stronger, together.
View our Webinars & Articles below.
Why now is the best time for social media marketing for tourism (and how to do it)
During these challenging months of COVID-19, tourism is experiencing a decrease in bookings. However, your audiences are spending at least 29% more time on social media, giving you the ideal opportunity to BUILD YOUR BRAND online – and be ready to reap direct bookings when the tide has turned.
In this webinar, Springnest and Eco Africa Digital collaborated to help the tourism industry navigate as smoothly as possible through the following few months.
Our teams of digital marketing specialists came together for a 40-minute discussion on the most important aspects of the Digital Marketing Funnel and how to run successful social media campaigns that convert into direct bookings via your website.
A step-by-step guide to selling discounted travel vouchers.
A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately - even though their actual travel dates may only be clear later. This revenue, albeit less than normal, could ensure your business’ survival until travel restrictions are lifted. The vouchers may also be very appealing for future visitors who cannot currently travel but want something to look forward to.