Google Ads (PPC)
Google Ads is an online advertising service, developed by Google, where advertisers pay to display ads to Google Browser Web users. Team members from Eco Africa Digital are certified by Google as industry experts in the strategy, creation and management of Google Ads campaigns (previously called Google Adwords).
Google Ads can be created as 1) Keyword Search Ads or 2) Banner Display Ads.
1) Keyword Search Ads (PPC)
The client determines the keyword searches they want to be found for, e.g. "wine farms in Franschhoek". Eco Africa Digital will then create ads like the one below, to show up for the relevant keyword searches. The client pays when users divert their browsing to click on the advert, therefore, these ads are also called "pay per click" or "PPC" advertising.
Google’s text advertisements are short, consisting of one headline with a maximum of 30 characters, two text lines of 35 characters each, and a display URL of 40 characters. Google has since included a new format for text ads, called Expanded Text Ads, allows for 23% more text. It features two headlines with 30 characters each, replacing the standard of a single headline with 30 characters.
The Google Ads program includes local, national, and international targeting. This means that Eco Africa Digital can target both local and international guests for our clients. We will also set up the correct search engine optimisations (SEO) to make sure you get optimal results within your budget.
2) Banner Display Ads
Banner Display Ads appear as banners and image ads while your potential clients visit other websites on the internet. Eco Africa Digital will target these potential clients by displaying banner ads to people who are showing interest in the area and type of accommodation you offer.
It is vital to show your ads to the right audience, at the right time, in order for these ads to convert into bookings. If done properly by our experienced team, you will save both time and money.
We will make sure to create quality ads and send your potential guests to quality landing pages on your website. This includes optimising the SEO, images, text, URL's, landing pages and booking system to be streamlined and efficient in converting interested parties into paying guests.
Google Certified Expert
Carla Kotze is Eco Africa Digital's Google Ads Certified Expert. She will make sure the correct keywords for your ads are researched, filtered and matched with the right ads to increase accommodation bookings for your tourism establishment. She will also continuously optimise your ads so that they perform better and better over time as the Google algorithms learn to match your ads to the kind of clients that are most likely to book. This means that you will achieve increasingly more bookings, with the same budget.
Eco Africa Digital specialises in the digital marketing of hotels, guest houses and lodges in Africa. We look forward to creating and managing your tourism establishment's Google Ads.