Online Marketing

As a speaker at the recent Tech & Tourism Conference in Johannesburg, I had the privilege of shedding light on a crucial aspect of modern tourism marketing: leveraging big data analytics to empower travel businesses. In an era where data reigns supreme, the key lies not only in the abundance of information but also in its interpretation.

In this month’s blog, we review the effectiveness of Reels as part of our social media marketing strategy for three different clients. This is how Facebook and Instagram Reels boost our clients’ brand visibility to increase their overall ROI—and how you can do it, too.

When it comes to optimising your marketing budget to increase ROI, there is no shortage of DIY guides on the internet. The only catch? Most of them either offer generic one-size-fits-all approaches to marketing regardless of industry or get so technical that you need an MBA just to decipher the content. We’re here to help.

Read on for our definitive guide to increasing ROI through smart marketing, specifically made for the tourism industry and translated from jargon to real talk.

The Salene, nestled amidst Stellenbosch’s best wine farms in the heart of the Devon Valley, needed a brand refresh. Having recently changed owners and rebranded from Zarose, we knew it was important to differentiate this luxury accommodation offering from the many other options in the area. When your competitors all boast stunning scenery, luxurious stays, an incredible location and wedding venues to boot, standing out of the crowd can be a challenge. Our solution? Tell the best story.

A successful way to generate business during a tourism crisis is through the use of discounted or value-added vouchers. These vouchers allow you to take in vital revenue from consumers immediately and could ensure your business’ survival until travel restrictions are lifted.

Looking back at some of the tourism clients we have helped in creating awareness within their target markets and converting new customers.

At Eco Africa Digital we help you develop a social media strategy that engages the right customers and gets them to book directly on your website.

Strength in numbers or quality over quantity? The conversion funnel reveals all.

We've had the privilege of visiting our client Grande Provence's premises a few times over the past month, and it has been nothing short of spectacular. Here's our roundup of the experiences and many more blog posts to follow.

At Eco Africa Digital we enjoy getting deeply involved with the unique strengths and challenges of each of our clients. Once we have a good feel for every unique aspect of their business it’s time to create enticing – yet genuine – marketing copy. It’s time to get creative!

This is a statement that was made by Damian Cook, Founder and Managing Director of E-tourism Frontiers at the 2019 World Travel Market Africa (WTM) in Cape Town. Here are some of the highlights of Damian’s talk.